Through my educational experience in the Fashion Marketing Program at the Wilson School of Design I have been able to explore my passions with the diverse courses selection. I have been given the space the discover a new form of my creativity by undergoing guides in my two Visual Merchandising Classes.

The first project is a demonstration of conceptualizing a brand- existing or made up- I choice an existing brand. We had to outline two substantial Spring/Summer deliveries.

The second project, similar to the first completes a brand- again, existing or made up- I choice an existing brand, with a full collection outline. Including branding, colour story, colour research, competitive advantage, delivery timeline, flats, sizing, retail price, target market, SWOT analysis, three marketing strategies, store layout, distribution channel and budget.